Rumors about Energy Drinks
Energy Drinks Contain More Caffeine than Coffee
False Claim
Most energy drinks contain similar or lower amounts of caffeine compared to a cup of filtered coffee. Coffee, a beverage consumed daily by millions worldwide, has been a staple for centuries.
No Legal Regulations for Energy Drinks
False Claim
In the European Union, the ingredients, labeling, presentation, and advertising of energy drinks are comprehensively regulated. For more information, see the section Legal Framework.
Consumers cannot know how much caffeine is in an energy drink.
False Claim
The exact caffeine content of an energy drink can be determined in various ways. EU regulations require that the total caffeine content from all sources be listed on the label. Additional details are often available on company websites, product pages, or through customer hotlines.
Too high Sugar Levels in Energy Drinks
False Claim
A typical 250-ml serving of an energy drink contains a similar amount of sugar as the same quantity of apple juice, orange juice, or other soft drinks. Like all foods and beverages, energy drinks should be consumed in moderation and incorporated into a balanced diet. For those wishing to avoid sugar, numerous sugar-free alternatives are available, allowing consumers to choose the option that suits them best.
Caffeine as an Ingredient in Energy Drinks
False Claim
Caffeine has been recognized for its stimulating effects for decades. In 2011, the European Food Safety Authority (EFSA) confirmed that caffeine can enhance attention. Products making such health claims must contain at least 75 mg of caffeine per serving.
The members of the Energy Drinks Europe (EDE) association have agreed to market energy drinks in standard 250-ml packaging, typically containing 80 mg of caffeine. This aligns with recommendations to promote moderate sugar consumption and EFSA’s findings on caffeine safety.
Taurine is a Stimulant!
False Claim
Taurine is not a stimulant. It is an amino acid naturally found in the human body and in foods such as fish, shellfish, and poultry. Taurine is also added to infant formula as it is a natural component of breast milk.
Synthetic Ingredients in Energy Drinks!
False Claim
Energy drinks have been safely consumed worldwide for over 25 years, representing only 1% of the European market for non-alcoholic beverages. Manufacturers provide extensive information through product labels, information leaflets, and company websites.
Energy Drinks Are Targeted at Children?
False Claim
Energy drinks are not intended for children. EDE members have voluntarily committed to avoiding advertising directed at children. Additionally, energy drinks with more than 150 mg/l of caffeine must display the warning: “High caffeine content. Not recommended for children, pregnant or breastfeeding women.”
Mixing Energy Drinks with Alcohol is Dangerous!
False Claim
Energy drinks are non-alcoholic beverages but are occasionally mixed with alcohol—a practice also common for other drinks such as cola or juices.
Scientific studies, including those conducted by the UK Committee on Toxicity (2012) and EFSA (2015), found no evidence of negative interactions between caffeine and alcohol. The risks associated with alcohol consumption stem solely from the alcohol itself, not the non-alcoholic beverage used as a mixer.
EDE members are committed to adhering to specific principles outlined in the EDE Code of Practice in this regard.